As we all know, Rolf Kipp is Forever’s No. 1 distributor with the largest number of distributors as his down lines including big Forever names such as Jozef Sabo and Miklos Berkics, Stevan and Veronica Lomjanski among others. Many people wonder how he started his Forever business, how he ran it and became so successful. Well, I found this interview Rolf Kipp gave in Israel in May 2005 and decided to share to it because he tells his story in his own words and we cal learn from him. Here it goes…
It is a first time in 10 years since I’m with the FLP company, I’m in Israel on business. I’m very proud of the fact, that I have an opportunity today to speak to you. There are a lot of very important moments I would like to discuss with you, however, we’re on the very tight schedule. I’ll try to get to everything.
During the 10 years of my tenure at FLP, which is a long period, I became a different person. These 10 years have completely changed me.
I’m 40 years old; I’m from Germany, live in Frankfurt. It’s going to be 10 years this year in June sine I found out about FLP, FLP products and began my business. This period of time has completely changed me. 10 years ago, I wasn’t really happy with myself, even though I had accomplished a lot. I was selling sports equipment, and despite the high paycheck, I had no time for my family, my hobbies, and there was still shortage of income to realize my all of my needs and all of my dreams. I wasn’t satisfied with myself, felt displeasure, because I didn’t look for new ways in life.
Thanks to my parents, I found out about FLP. My mom had a kidney disease, which caused her skin to be paper-thin. My father, who unfortunately died 2 years ago, was diagnosed with prostate cancer. All of our friends were trying to help by suggesting different kinds of medications, different types of foods. At that time (10 years ago), I read an interview with Mr. Rex Maughan, founder of FLP and really wanted to found out about their products. I sent fax to United States headquarters and literally next day received a reply from the person who was in charge of German territory. I decided that I should to develop my network (downline) in Germany. At that time German market was not open for FLP and very few people were familiar with FLP products. I personally wanted to familiarize myself with the products. To be honest, at first I recommended the products to my parents and they had unbelievable success. My parents felt better right away. My Mom looked younger, you could see the effect especially on her skin. My father also said that he felt better and he continued to drink Aloe Vera Juice almost until his death. Doctors were shocked that he had lived a lot longer than the time they had estimated after the diagnosis. I also started to use FLP products and also felt positive effects from using the products: I wasn’t tired; I felt energized and was sleeping a lot better. This is why I decided that every person should know about FLP products.
10 years ago I didn’t understand that you could also make money with FLP. At that time I just realized that the FLP products were great! Everybody needs that toothpaste and shampoo. Actually, these are everyday products for every person. I don’t need to make people understand that all synthetic products they have at their homes can be easily replaced with natural products based on Aloe Vera. But to be honest with you, I didn’t think about it at that time as business. In those years I worked in the sports equipment field, was busy 12-14 hours a day; I didn’t have any time for any supplemental (part-time) job. I wanted to tell all this as an introduction, how I got familiar with FLP. Today I use these products, my mom also uses them, and she became my right hand. Actually my parents became my first distributors and retail customers. And my mom, who is now 68 years old, and my father who I mentioned is dead, started to distribute FLP products in the Frankfurt suburbs.
And now I can tell you that in the last month I received the exact number of my distributors and this number is 2.2 Million distributors around the world. My biggest monthly check from FLP was 900,000 euro.
This was the biggest check that was ever paid by FLP. For example, my last months’ check was 600,000 euro. Just 10 years ago my parents and I started this business. Just think – only 3 people who fell in love with these products and started to use them. To this day we love these products and are very loyal to them. This has helped us to create global organization throughout the whole world. Why am I telling you all of this? Because every one of you can do it. Everyone of you is able to do it. When I started 10 years ago, the situation wasn’t that great. The nutritional standard of food wasn’t that high as it is today. But even then this business was a lot more simple than sales of sports equipment. I understood FLP marketing plan in about 10 min. Of course, I need training and as you can see, I needed 10 years to perfect my knowledge and experience. I was telling around about FLP products, offered to try these products to everyone who I met, and every time when somebody bought the product, I offered the person to get into the business to be able to buy this product at a lower price. This is what I do for 10 years now. You can imagine what kind of success I got.
Let’s concentrate on business aspects of my job. At first, I was working at FLP part-time. Do you know why? Because I’m typical German. I’m very skeptical to all new things. I needed to make money for my family. I needed to support my wife, my son, who turned 13 today. And I also thought that this was some kind of questionable venture, that’s why first few years I worked part-time. Most of managers in my down line, “Diamond” and others started to work full time right away because they are probably much brave people in character, when it took me 1.5 years to realize that this is the main job of my life. Since then, I dedicated myself to this business. At first, or course, my success was small since I knew nothing about Multi-level marketing. I was just asking people around if anybody wanted to our company’s products. I was trying to tell people that if they liked the product and would like to get it at discounted prices – they should join the company. But few months later I stopped this tactic and do you know why? Because people that I talked to felt I was making them do something against their will, pushing them too hard to join our business. Without a doubt, these are the mistakes that all people make in the beginning. One day I got a phone call from the person who was responsible for German market. He explained to me that there is no need to push and nag people. You should talk to 10-15 people form your circle, who would want to find out more about the company and company’s business. It was explained to me that FLP does large amount of work helping their distributors. Company does accounting, manufacturing and delivering products to distributors and clients. I simply didn’t understand how I can use that to make money. Again, it was explained to me that this was compensation for talking about products of the company. And I very quickly understood that. I also understood that sooner or later every Distributor gets tired and doesn’t work as actively and enthusiastically as he did in the beginning. But compensation to which distributor became accustomed, Distributor wants to retain and actually multiply.
That’s why it is very important in the beginning not only do not let yourself relax, but keep working on the development of your organization.
At first we were all far away from the enormous amounts of money and level of professionalism at which we are today. Everything was really part-time. But I fell in love with FLP Products and that passion, that enthusiasm – this is what drove me, this is why I talked to people and constantly tried to recruit people in my organization.
A year and a half later my income from FLP was a double from what I was making by selling sports equipment. At that time I think I made 40,000 deutsche mark.
I thought that I could already quit my sports equipment job and continue with FLP, only with this company, and actually this was the time when I made most of my mistakes, which cost me a lot of time, money and nerves. In the beginning, I complicated this business. I had made something difficult and complicated from something very simple. I wanted to order fancy business cards and stationary and most of my time I spent on the administrative tasks and I had no time left to meet with people. This “testing” period continued for about a year. As Henry Ford one time said, “if you try to create something big, great you should try from something simple, because only simple is able to reproduce and multiply”. I can compare our FLP business with Bill Gates’ Microsoft. When he started to work in the technology field in his own laboratory in garage, Microsoft Company was many light years away from the status this person had acquired by now, status of the wealthiest person in the world. But he was thinking about how to simplify computers and this was the main concept, which made him very rich. FLP operates the same way: the less complicated the business itself, the more easier it is to duplicate, more people can say: “We can also do it! We are able to do it!” That’s why our company had such successful growth. These words are addressed to those people who are in this business almost a year or less. We should constantly thin about how to make it less complicated, how to make our business more comprehensible, so everyone, even our most weak distributor can understand how it all works and how to get maximum success in somewhat short period of time. As for the best (distributors), without a doubt – sky is the limit. You should always think about how to simplify your business. And when I got that, I, for example tried to work on my presentation every day, tried to perfect it to be the most effective and comprehensible, I tried to make every presentation simple and understandable for the people of all levels without special training. I recommend writing down everything at your meetings, seminars that you have in your company, always have with you a voice-recorder. Write down everything at the presentations, so you can control, how evolves your professionalism. I gave out tapes with my presentation to my friends, colleagues, co-workers in my organization, different presentations regarding our products, our business and marketing plan. We understood that this way our presentations can be used more effectively. And of course, our business grows due to involvement of new people and the less it is complicated, the more understandable it is for every one, we have more chances to build large organization. Because everything you do should be easily duplicated.
I see Amnon, who is sitting in the first row, my dear friend. When I started to work at FLP and was working full time I had colossal ambitions, I wanted to accomplish a lot, I wanted to run away, I wanted to work in different countries and I think myself and Amnon were very lucky and that’s why we achieved great success.
For the first 5 years I had worked with pressure. I worked 7 days a week; I got up at 7 in the morning and went to bed at 10 at night. I spent all of my time on presentations, conversations with potential clients, potential distributors, I scheduled meetings for large groups of people every day, which was actually needed. All of you know that a lot of people who has been invited don’t show up when we schedule our meetings. There were instances when we would invite people to our largest room in Frankfurt location for 120 people and room had stayed empty. I was also ordering appetizers-buffet for 120 people. Once, I will never forget this, we had made an appointment for 2PM. It was a very cold winter and besides Mr. Viker and his wife – managers of our organization, and myself nobody else showed up. I thought that somebody running behind schedule, maybe somebody is being late. I think half an hour past and then our first person showed up – Mrs. Muter. This lady, who was actually a guy in her past life, with unbelievable makeup, taller than me, wearing size 13 high heel shoes. She sat down in the first row. Our second guest was mother of my friends, very respectable, older lady. You can only imagine, what kind of impression she was under. She couldn’t run away only because she was an elderly lady. So I was giving a speech to a large auditorium – only two people and despite everything, I sat down in front of them and told them about our plans working in Germany, Austria and Switzerland. I had a 100% success because both of our guests joined the company. I can honestly tell you why they did – we paid for their taxi home and also let them take home all appetizers that we made for everyone invited. It was a great lesson. I always smile when I think about it, especially when my distributors tell me that they invited 5 people and only 3 showed up. For real, I always smile, because I invited 100 people and only 2 came. Now I know that it’s a part of our business and we should take a calm approach, it is normal and that’s the way it is. You can’t always control everything and the only person whom I can and I should control – it’s myself. Many people try to change the world when they get involved in this business. First of all, we should start with ourselves. We should get very familiar with the business we’re in. Besides that, we should know how to work with people, learn to determine who is ready to join us today, who may be ready in a year, which may become an excellent customer and who is not into this business at all. Honestly, if we work on the professional level, the amounts of “no” we receive should decrease. I practically don’t encounter situation where I get totally rejected. There is no need to press on people; we just have to explicitly show how great our company is and our products, considering the fact that many people are oriented to lead a healthy life. Without a doubt, many people are trying to live that way.